Albuquerque International Sunport and New Mexico Tourism Department Host Buy Local Campaign Kick-Off Event – March 12, 2019
Today, the Albuquerque International Sunport announced a three-month “Buy Local” campaign in partnership with the New Mexico Tourism Department and Stellar Partners. Beginning with the March 15 launch event, many Sunport retail stores will feature 100% made in New Mexico products from local artisans throughout the state. Tourists and locals traveling through the Sunport during the campaign will have a unique opportunity to buy local products and experience all that New Mexico has to offer.
“We have made it a particular focus to build our economy through buying local,” said Mayor Keller. “This initiative showcases New Mexico’s talented artists while driving the local economy and encouraging residents and visitors alike to support local businesses.”
Friday’s launch event, which runs from 1:00 p.m. to 4:00 p.m., will feature 10 local artists and vendors showcasing their products in the Great Hall of the Sunport as well as live music and artist demonstrations. Throughout the campaign, Sunport retailers Greetings from New Mexico and Earth Spirit will showcase participating New Mexico True Certified Partner products and host artist demonstrations. Both stores will also feature exclusive New Mexico True merchandise.
“We are excited to support Mayor Keller’s buy local initiative by participating in this wonderful campaign for the third year,” said Nyika Allen, Director of Aviation for the City of Albuquerque. “The Sunport is known for its distinct local culture and this campaign allows us to celebrate local artists and vendors, giving locals and visitors alike the opportunity to experience a taste of New Mexico during their travels.”
The Tourism Department created the New Mexico True Certified program – now in its third year – to boost local businesses and enhance the visitor experience by promoting products made, grown, and born and raised in New Mexico. In 2018, eight New Mexico True Certified partners saw an average increase of 275% in year-over-year sales.
“We are thrilled to once again launch this year’s buy local campaign at the Sunport,” Tourism Cabinet Secretary Jen Schroer said. “We know that there is a link between tourists feeling a connection to a place and repeat visit rates. What better way to promote this connection with locally sourced products and celebrate our New Mexico True Certified partners than this event.”
“Stellar is proud to partner with local small businesses and vendors to bring their merchandise into travel retail,” said Padraig Drennan, President and CEO for Stellar Partners. “Inclusion of their products is a win-win for us, elevating the sense of place for Sunport passengers while actively supporting the local community.”
About Stellar Partners, Inc.:
Headquartered in Tampa, Fla., Stellar Partners, Inc. is a leading airport retailer that develops, operates, and markets a portfolio of award-winning news/convenience and specialty stores that range from exclusive brands and regional favorites to well-known luxury brands. Founded in 1965, the company currently operates more than 60 stores that enrich the traveler’s shopping experience in 16 major U.S. airports. Stellar was named Best Airport Retailer for 2016 by Airport Revenue News and received the 2018 Airport Minority Advisory Council Inclusive Leader Catalyst Award. For more detailed information on the company and our brands, visit www.StellarAirportStores.com.
About New Mexico Tourism Department:
The New Mexico Tourism Department created the New Mexico True campaign in response to common misconceptions that New Mexico is a dry, arid, barren desert state with nothing to do. Built upon the idea that a trip to New Mexico is an “adventure that feeds the soul,” the campaign provides a platform for unified brand messaging for more than 50 communities and businesses around the state. In 2015, New Mexico True received two prestigious awards for “Best Digital Campaign” in the country. Since the launch of the campaign in 2012, the economic impact of tourism in New Mexico has grown for eight consecutive years.